The rules outline that no #company may carry out, or appear to, any virtual asset activity through #promotions and offers in Dubai unless it is authorized and licensed by VARA.

#legend Paul Pierce has agreed to pay $1.4 million to settle US Securities and Exchange Commission allegations that he touted a crypto token without disclosing that he was paid for the #promotions

with #promotions having to be being clear and fair, and #customers offered a 24-hour cooling-off period to reconsider hasty purchases.

Consumers can look for the Financial Conduct Authority (FCA) logo on #promotions to know they are dealing with a regulated #organization.

In the interim, oversight of #crypto #promotions is playing an important role in consumer protection.