Google's Answer Box, also known as a featured snippet, is a highlighted search box that appears at the top of the search results page, providing a quick and easy answer to the question you type in the Google search bar. It is positioned above the regular organic search results, making it highly visible and likely to generate a high click-through rate (CTR).
The Answer Box is powered by the knowledge graph or scraped from search results. It typically appears as a box with a brief text answer and a source URL, providing an instant answer to the user's query. Content featured in the Answer Box has the highest CTR of any piece of content on the search results page.
To optimize your content for the Answer Box, you should:
- Identify relevant questions your content can answer.
- Structure your content in an easy-to-understand way.
- Use structured data to enhance your content's visibility.
By targeting the Answer Box, you can increase your content's visibility, drive more traffic to your site, and potentially see a significant increase in traffic, as one example experienced a 700% increase in traffic to their pages in just 90 days by targeting answer boxes.